Protect your trademark.

Trademark protection.

Register and protect your trademark, Protect your brand

Want to protect your product name, your logo, or your claim—but aren’t sure exactly what is eligible for protection or which type of trademark is the right one? Whether you are a startup, fast-growing SME, hidden champion, or corporation: We can help you recognize the potential of your trademark—and protect it with a focused strategy.

Your trademark is more than just a name. It represents quality, recognition, and trust—and deserves protection that maintains this value. A carefully considered trademark application secures exclusivity, strengthens your market position, and creates a clear legal framework for growth and sales.

Prefer to protect a technical invention or a design?
You can find information on patents or design protection here. We are happy to advise you on the right protection.

What can
be protected as a trademark?

Trademarks protect the identity of your goods and services.

They include:

Word marks: Names (e.g. traditional trade names), slogans, claims
Figurative marks: Logos, graphic elements
Combined trademarks: Word and image combinations

The crucial factor is distinctiveness: Your trademark must clearly stand out from ones that are already out there, and may not be purely descriptive.

Our approach:
Strategy before registration

We work with you to assess whether and how your trademark can be protected, carry out trademark searches, and develop an application strategy, both nationally and internationally. We handle registration, monitor your trademark, and represent you in the event of disputes.